Tradition of the Backward Flag
The Backward Flag used in our logo and name is to honor our time in military service and all others who serve this country. Over the years, other organizations have adopted this also and the Backward Flag can often be seen on the uniforms of Police Officers and Firemen. In no way do we intend or have ever intended to disrespect the flag of our nation. When considering designs for our logo, we took great care to not fully replicate an American Flag. Below is a short historical explanation as to why service members wear a Backward Flag on their uniform. If you have any questions or comments, feel free to email us!
The full-color U.S. flag, cloth replica is worn so that the star field faces forward, or to the flag's own right. When worn in this manner, the flag is facing the observer's right and gives the effect of the flag flying in the breeze as the wearer moves forward.
The tradition of the Backward Flag dates back to the Army's early history. Units would designate a standard bearer, who carried the Colors into battle. As he charged, his forward momentum caused the flag to stream back. Since the Stars and Stripes are mounted with the canton closest to the pole, that section stayed to the right, while the stripes flew to the left.